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Blackminster
Hearing Centre
professional
& expert service with amazingly low, fair prices
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"How and Why do you offer such low
prices?"
SUMMARY
- Many
retail hearing aid suppliers have very high cost
overheads.
- These suppliers pass
on their high overheads, often resulting in very high prices.
- I
believe that these high prices are unfair to
people on fixed incomes.
- I have
specially set up my business to drastically reduce my overheads ...
so that I can supply & fit digital hearing
aids at fair prices.
Further
details can be found below ....
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"Who are you exactly?"
For full details about me
please click HERE.
"Why do you offer such low prices?"
Here at Blackminster
Hearing Centre I strongly believe that the
hard-of-hearing should
be able to benefit from the latest excellent digital hearing aids at a
fair price.
The NHS & RNID have made valiant efforts to provide digital
hearing aids to
patients ... but sadly there can still be long waiting lists, limited
product choice and limited
availability. These NHS problems lead to many people buying a
digital hearing aid privately.
Most private sector hearing aids are supplied by hearing
aid dispensers through "home visits" to the
customer's house.
These "home visits" result from a customer
responding to a very convincing national newspaper advert, or to an
advert received in the post.
The "home visit" dispenser will usually work "on commission"
for one of the
large national hearing aid sales companies.
These "national" firms can spend a lot on advertising etc, which can
result in
very high prices for the customer.
I believe
that tests made at a dispensing office
will generally lead to more accurate results. Customers should
think carefully before purchasing expensive hearing aids
through "home
visits", unless of course there are medical or similar reasons which
limit the customer's mobility.
In addition to the "home visit" firms, there are still some traditional
High Street hearing aid
dispensers. However these now need to pay ever increasing rent
&
rates which
can result in them having to charge rather high prices.
Overall, it seems to me that high prices are "standard" in the UK
hearing aid industry - which can put
off many
people
from improving their hearing.
I also feel that it is not right to charge retired people thousands of
pounds for digital hearing aids - there must be a better way of
providing vital hearing improvement at a reasonable price.
I strongly
feel that it is time for a change and I believe that I have found a
way of providing an excellent service whilst offering lower
than usual prices. See below for further details ....
"How do you offer such low
prices?"
I can offer low
prices through the following
common sense measures:
- Minimising
my overheads - I do NOT
have expensive High Street offices. My practice is out-of-town
(at an
interesting new office complex on a Business Park) which greatly reduces the rent &
rates.
- Minimising
staff costs - I do NOT have layers of
managers "helping" with the business
- Minimising
home visits - I have found that home visits are very often
unnecessary and often technically unsatisfactory. I therefore try to
limit these to those cases recommended by GPs, hospitals etc - and even
then I may need to levy a charge to cover my costs.
- Increasing
my sales volume - Many traditional dispensers see
relatively few customers, so they need to charge quite high prices to
cover their costs. However my low prices attract a higher volume of
customers, which means that I need to make less profit per sale in
order to pay the bills - which means lower prices for you.
- Limiting
free follow-up visits - Many dispensers allow
you free follow-up visits for the life of the hearing aid - and they
allow for this in their high prices. However in reality I find most
customers only need a single follow-up visit in the first one or two
months whilst
getting used to their new hearing aids, so you may be paying for a
service you never need. However after the free follow-up
visit I will need to charge for each
consultation ... and most clients will never need to use this paid-for
service. This allows me to greatly reduce my prices.
- Minimising
wasted visits - It seems to me that maybe 1-in-3 of those
who visit a "traditional" dispenser walk away empty handed - they
simply find the very high prices unacceptable. This can happen because
the customer is only told the prices at the very last minute. (Missing
1-in-3 sales means that the 2-in-3 who DO buy an
aid are paying for that "lost" time spent by the dispenser with the
unhappy clients) However I expect almost all my clients to buy an aid
from me - my prices and service simply cannot be beaten - and I tell
you my prices BEFORE you even arrive. No
surprises, very low prices and excellent service - simply an unbeatable
combination!
I believe that these
common sense measures allow me to provide an excellent and professional
service whilst keeping my
prices
very low.
If you have any
questions please email me at richard@blackminster.co.uk
KEY POINTS
- I tell
you my
hearing aid prices BEFORE you are sitting in my office
- I can
supply top quality multiband digital hearing aids at around the lowest
prices available!
- I do
NOT work
from a dark corner in a branch of a national opticians
"chain"
- I are
NOT
happy working from the back of a car so I do NOT do "home
visits"
- I have
free
parking next to my out-of-town
ground-floor office
- I can
offer
super service at low prices because of my very low overheads
- I offer
excellent value so I do NOT need to make "2-for-1"
offers
- I am
totally
independent and I am NOT part of a large, impersonal "chain"
- I do
NOT offer
low quality "budget" aids - I supply only high quality
aids
- I am
NOT a
web-based agency which sells your details to others
- I do
NOT work
from so-called "hearing exhibitions" at hotels &
town halls
- Unlike
many dispensers, I am also a DIGITAL TECHNOLOGY EXPERT
- I can
usually arrange appointments 8:30-6:00 Mon-Fri - but I can be available at other times too.
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Blackminster Hearing Centre is a trading name of Augmentics Ltd
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